Text is another option for the design of your story highlight covers. When using icons as story highlight covers, ensure you use a relevant icon which accurately represents the category of your story highlight, so that its meaning is translated effectively.
They also offer you an extra opportunity to be creative and present the icons in line with your brand identity. This is why icons are useful when your short-attention-spanned visitors are trying to navigate the different categories in your highlights with ease. Using visual imagery often has the power to communicate a message much more effectively, quickly and memorably than words. Icons are a popular option when designing story highlight covers. There are multiple ways you can choose to use your Instagram story highlight covers, which will come down to what works best for your individual brand. Showcase brand hashtags and how people engage with it.Showcase behind the scenes of your brand to connect more personally with followers.Showcase up-to-the-minute content on your page first.Expand your brand identity when your unique brand colours/fonts are used as highlight covers.Allow the time and effort you put into your stories to be visible for more than 24 hours.Give visitors additional context about your brand.Instagram story highlights are an extremely valuable feature, and can benefit your brand in a number of ways: In this article we give you the ins-and-outs of why you should be using story highlights, ways you can use story highlight covers, and give you exclusive access to a FREE customisable highlight cover template to get you started! Reasons to Use Instagram Story Highlights You can curate the stories you post into different categories or ‘highlights’, and even add highlight ‘covers’ to help visitors visually navigate your highlights with ease. Story highlights are displayed on your Instagram profile, and are what visitors will see before they start scrolling through your feed. Go one step further and save them to your 'story highlights', so you don't see all your hard work disappear after 24 hours. Using Instagram stories to communicate to your audience is an incredibly useful marketing tool.
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